Valeria Mocci is a Global Creative Director and Brand Experience leader with more than two decades of experience shaping how luxury, fashion, beauty, and lifestyle brands are expressed across every meaningful touchpoint.

Throughout her career, she has led global creative direction, retail experience, visual storytelling, and brand expression initiatives across more than 50 international markets, translating strategy into cohesive experiences that strengthen identity, build emotional connection, and create lasting commercial impact.

Her work spans creative direction, retail environments, visual merchandising, experiential design, and immersive storytelling for some of the world's most recognized luxury brands—including Coty Luxury, Estée Lauder Companies, Giorgio Armani, Versace, Cartier, and Benetton.

Today, through UNFRAMED, she partners with brands to transform identity into meaningful, memorable expression—creating experiences that are strategically grounded, emotionally resonant, and unmistakably true to the brand.